Privacy Policy
Last updated:
Dec 20, 2025
Privacy Policy
Effective Date: December 20, 2025
Last Updated: December 20, 2025
Your privacy is important to us. It is Deke Data’s policy to respect your privacy and comply with all applicable laws and regulations regarding any personal information we may collect about you, including across our website dekedata.com, our membership platform, and any other sites we own and operate.
“Personal information” refers to any data that can be used to identify an individual. This may include your name, email address, date of birth, device information, and details about how you use our website.
This Privacy Policy does not apply to any third-party websites or services that may link to or integrate with Deke Data.
Information We Collect
We collect information in two ways:
Voluntarily Provided Information
Information you knowingly provide, such as when you create an account, submit player updates, or contact support.
Automatically Collected Information
Information sent automatically by your device when accessing our website or platform.
Log Data
When you visit our site, our servers may automatically log typical web data such as:
IP address
Browser type and version
Device information
Pages viewed
Date and time of visit
Time spent on pages
Referring links
Error reports
This information may not directly identify you, but may be linked with other information to do so.
Device Data
We may automatically collect technical information about your device, including:
Device type
Operating system
Unique device identifiers
Approximate geolocation (inferred from IP address)
Your device or browser may allow you to control or limit this data.
Personal Information We Collect
We may collect the following personal information when you interact with our services:
Name
Email address
Date of birth (for player profile purposes only)
We do not collect sensitive information such as health data, racial/ethnic origin, political opinions, or biometric data.
Player Data & Minor Information
Deke Data displays information about youth hockey players, including minors. This information may include publicly available statistics, age, league, position, team, or other performance data.
Parents or legal guardians may also submit player updates or photographs. By submitting information relating to a minor, you confirm you are the parent/legal guardian or have legal authority to do so.
Submitted player information is used solely for platform functionality, including maintaining accurate player profiles and powering our analytics models. This data is not used for marketing.
User-Generated Content
Users may voluntarily provide player information, updates, corrections, or photos. This content is associated with the account or email used to submit it.
Submitted content is not publicly available on the open internet. It may only be visible within the authenticated Deke Data platform.
We reserve the right to review, moderate, update, or remove submitted content to maintain accuracy and ensure compliance with our Terms of Service.
Predictive Analytics Disclosure
Deke Data uses player statistics, historical data, and proprietary modeling to generate:
Prospect scores
Draft probability estimates
Player comparisons
Other predictive analytics
These outputs are statistical estimates only and not guarantees of future performance. Analytics may use aggregated or de-identified information.
How We Use Personal Information
We may collect, hold, use, and disclose personal information for the following purposes:
To provide access to our platform and core features
To create and manage user accounts
To process membership payments (via third-party payment processors)
To communicate with you, including support inquiries
To send marketing or promotional updates (you may opt out at any time)
For analytics, research, and product development
To improve website functionality and user experience
For security, fraud prevention, and compliance
For internal administration and record-keeping
We do not use personal information for automated decision-making that produces legal or significant effects.
Security of Your Personal Information
We take commercially reasonable steps to protect your personal information from unauthorized access, disclosure, or loss.
However, no method of electronic storage or transmission is 100% secure.
You are responsible for maintaining the confidentiality of your account credentials.
How Long We Keep Your Information
We retain personal information only as long as necessary for:
Providing services
Fulfilling legal obligations
Maintaining accurate records
Resolving disputes
Information no longer required will be deleted or anonymized.
Children’s Privacy
Our platform is not directed at children under the age of 13, and we do not knowingly collect personal information directly from children.
Player profile information concerning individuals under 18 is collected from:
Publicly available sources, or
Parents or legal guardians submitting updates
We do not permit minors to create accounts or submit data themselves.
Disclosure of Personal Information
We may disclose personal information to:
Our parent, subsidiary, or affiliated companies
Third-party service providers (hosting, analytics, payments, email services)
Professional advisors
Employees and contractors
Law enforcement or regulatory bodies, if required
Business partners in the event of a merger, acquisition, or asset transfer
Current third-party partners include:
Google Analytics
MailChimp
Stripe (for payments)
International Transfers
Personal information may be stored or processed in:
The United States
Canada
Any country where third-party providers operate servers
We take reasonable steps to ensure adequate protection of transferred data.
Your Rights and Controlling Your Personal Information
You may:
Request access to personal information we hold about you
Request corrections to inaccurate or outdated data
Opt out of marketing communications
Withdraw consent for certain uses
Request deletion of certain personal information
File a complaint if you believe privacy rights were violated
We will not discriminate against you for exercising your privacy rights.
Notification of Data Breaches
If required by applicable law, we will notify affected individuals and regulatory authorities in the event of a data breach.
U.S. State Privacy Law Disclosures
(California, Colorado, Delaware, Florida, Virginia, Utah)
We may collect the following categories of personal information under applicable state laws:
Identifiers (name, email, IP address)
Customer records (billing/payment details through Stripe)
Internet activity (analytics and logs)
Images or audio content (player photos submitted)
Geolocation data (approximate, from IP address)
You may request:
What categories of information we collect
What data we have about you
How we use or share it
Deletion of certain personal data
Contact us to exercise these rights.
PIPEDA Disclosures (Canada)
Because Deke Data expects to serve Canadian users, we comply with applicable principles of Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), including:
Valid consent
Data access and correction rights
Right to withdraw consent
Limiting collection, use, and retention
Safeguarding your personal information
Players shown in our analytics may be Canadian minors; however, we only collect such data from publicly available sources or from parents/guardians.
Business Transfers
If Deke Data is acquired or undergoes a business transition, personal information may be transferred as part of the transaction.
Limits of Our Policy
We are not responsible for the privacy practices of external sites, services, or platforms we link to.
Changes to This Policy
We may update this Privacy Policy from time to time. Updated versions will be posted at the same URL. Continued use of our services after changes constitutes acceptance.
Contact Us
If you have questions or concerns about this Privacy Policy or your personal information, please contact:
Deke Data Support
support@dekedata.com